Recommendations for Rightsholders' Preferences

Recommendations for Rightsholders' Preferences

Rightsholder preferences should be:

• Easily discoverable, accessible and machine-readable (legal requirement);

• Inseparably bound to the content (unit/media asset based approach), allowing sharing and distribution of content;

• Functional when content already has been shared and distributed;

• Resilient to content manipulation or alteration;

• Resilient to the removal of embedded metadata (watermarks, and steganographic data)

• Containing verifiable attribution through digital signatures and certificates which authenticate the declaration's source and prevent false claims;

• Utilising verifiable timestamps;

• Based on reliable and transparent international standards (ISO, W3C).