Recommendations for Rightsholders' Preferences

Recommendations for Rightsholders' Preferences

Rightsholder preferences should be:

  • Easily discoverable, accessible and machine-readable (legal requirement);

  • Inseparably bound to the content (unit/media asset based approach), allowing sharing and distribution of content;

  • Functional when content already has been shared and distributed;

  • Resilient to content manipulation or alteration;

  • Resilient to the removal of embedded metadata (watermarks, and steganographic data)

  • Containing verifiable attribution through digital signatures and certificates which authenticate the declaration's source and prevent false claims;

  • Utilising verifiable timestamps;

  • Based on reliable and transparent international standards (ISO, W3C).

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